Digital Content– The Modern Referral Source

Word-of-mouth marketing is the best referral source for any business. This has been true for centuries and remains true today.
However, word-of-mouth (WOM) referrals have changed.
Your Website is Your Business Card 2.0

Lawyers, Accountants, and service providers, in general, are often shocked to hear this, but your marketing doesn’t have to be boring. In fact, boring marketing doesn’t work…
An Untapped Business Opportunity

If you’ve never heard of LinkedIn Creator Mode – you could be missing out on an opportunity to increase your visibility & grow your business on LinkedIn.
Form Follows Function: Why Your Website Matters

Too often in marketing circles, experts default to industry buzzwords that can confuse clients and make it…
Boost or Not to Boost: That is the Marketing Question

But with all good questions–context (and content) is king when it comes to accurate answering. Boosting can be a strategic solution…
TikTok: Time is Running Out to Get Ahead of This Powerful Business Trend

Usually, businesses have to spend a lot of money to get in front of their target audience. In addition to cost, gaining the attention of your ideal client…
Targeting – the Lost Art in Marketing

Businesses spend too much money on marketing before they clearly define the target and goal of their marketing. If you want to avoid…
How Branded Hashtags on TikTok could be a Marketing Game Changer

TikTok is slowly changing the digital marketing game as a platform with high reach and extremely well executed audience targeting – the sky really is…
2022 Social Media Trends & How Your Business Can Utilize Them

With the new year upon us, we wanted to take the time to start predicting what will be trendy this year on Social Media and how you…
How to use Hashtags to Ramp Up Client Engagement

First, what is a hashtag? Don’t stress – there are no stupid questions here. Now recognized as a key element across…