Blog

Welcome to the official home of Camille’s Branding Bootcamp. Her official blog that launches weekly, focusing on all things brand. If you want to get these sent directly to your inbox subscribe to the link below. We promise to never spam you!

10 Things You Can Learn from Chick-fil-A

Many don’t know this, but Chick-fil-A is a branding and business masterclass. Many people know the brand but fail to study it deeply. After studying hundreds of brands, I’ve realized ...

The Marketing Secret Weapon: The Rule of Seven.

In the fast-paced business world, there is often a clash between the demand for immediate results from marketing campaigns and the well-established Rule of Seven, which suggests that a consumer ...

Good Versus Great Brands: The Quest to Branding Greatness

Good versus great is the difference between making money and being remembered for decades. To recap, the three levels of brands include: I use superlatives to differentiate between good and ...

Three Levels to Branding

After working with hundreds of brands of all sizes, I have realized that brands should not be assessed or judged equally. I often see businesses comparing themselves to brands that ...

What You Measure Matters

Managing the ROI Police and Improper Benchmarking. ROI (return on investment) and marketing are never-ending discussions that drive both business owners and agencies grey. Many business owners rely on agencies ...

What the F*ck is a Brand?

Seriously, what the f*ck is a brand, anyway? Most people have no idea what a brand is, and because of this, they don’t know how to measure its success, importance ...

The ‘Good Enough’ Problem & How it’s Killing Your Business.

Today, I want to focus on the ‘good enough problem’ and explore why many CMOs, business owners, and CEOs get hit hard and experience the downfalls of opportunity cost because ...

Marketing Opportunity Costs

ou Don’t Know What You're Missing. Opportunity Cost is a concept often used in microeconomics that weighs the impact of selecting one option instead of another. An opportunity cost is ...

You Are Not the Hero.

Today's article highlights a crucial mistake that I bet 90% of you are currently making in your marketing. Your problem is that your marketing is all about you when, really, ...

Your Focus on the Competition is Killing Your Brand.

This week's article hits home. Many well-intentioned business owners kill their brands because of their competitive tunnel vision. This week's words of wisdom are to stop focusing on your competition; ...

Positioning: How to Own Your Industry & Win ?

The best way to get customers to sell your product or service for you is by positioning yourself to be worth talking about.

I talk a lot about the ...

Most People Still Use Hashtags Wrong

Hashtag 101: To Hashtag or Not to Hashtag As of this writing, the use of hashtags is heavily debated, with a strong divide on whether or not they are relevant. ...

5 Ways to Assess the ROI on Your Marketing

Marketing is expensive, whether you are outsourcing to a third-party agency or paying to hire someone in-house. Most businesses owners understand that paying for marketing is an investment in the ...

Your Socials Suck, Stop Doing This

People do not want to follow socials that are poorly disguised as ads. Period. Your business is probably making this crucial mistake online, and unless you enjoy burning cash, it's ...

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