Positioning: How to Own Your Industry & Win đź’µ

The best way to get customers to sell your product or service for you is by positioning yourself to be worth talking about. 

I talk a lot about the power of positioning in my videos and how important it is for professional service providers to adopt...

Most People Still Use Hashtags Wrong

Hashtag 101: To Hashtag or Not to Hashtag  As of this writing, the use of hashtags is heavily debated, with a strong divide on whether or not they are relevant. The platforms don’t provide clear direction or insight on this matter, so all answers...

5 Ways to Assess the ROI on Your Marketing

Marketing is expensive, whether you are outsourcing to a third-party agency or paying to hire someone in-house. Most businesses owners understand that paying for marketing is an investment in the future, but they still want to understand how much...

Your Socials Suck, Stop Doing This

People do not want to follow socials that are poorly disguised as ads. Period. Your business is probably making this crucial mistake online, and unless you enjoy burning cash, it's time you learned how to make socials work for you. 

Digital Content– The Modern Referral Source

Word-of-mouth marketing is the best referral source for any business. This has been true for centuries and remains true today.  However, word-of-mouth (WOM) referrals have changed.

Your Website is Your Business Card 2.0

Lawyers, Accountants, and service providers, in general, are often shocked to hear this, but your marketing doesn't have to be boring. In fact, boring marketing doesn't work...

An Untapped Business Opportunity

If you’ve never heard of LinkedIn Creator Mode - you could be missing out on an opportunity to increase your visibility & grow your business on LinkedIn.

Form Follows Function: Why Your Website Matters

Too often in marketing circles, experts default to industry buzzwords that can confuse clients and make it...

Boost or Not to Boost: That is the Marketing Question

But with all good questions–context (and content) is king when it comes to accurate answering. Boosting can be a strategic solution...
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