Blog

Most brands never make it past “good brand” status. And honestly? That’s fine. A good brand can run a profitable business for decades. But if you’re here reading this, you’re ...

I recently devoured James Dyson’s autobiography, and one insight kept punching through the pages: people buy from people. When Dyson transformed the vacuum industry, he didn’t just engineer a superior ...

The triangle framework has fundamentally transformed my approach to advertising strategy. What makes this framework so powerful is its elegant simplicity combined with its universal applicability. This unassuming geometric shape ...

I just finished Sam Walton’s autobiography, and I can’t stop thinking about it. I was blown away by how many foundational principles of Walmart’s success remain relevant, even revolutionary for ...

We’ve all heard the saying “patience is a virtue,” but in marketing, it’s more than that. It’s a necessity. While scrolling through my analytics after my first viral TikTok hit, ...

As business owners and marketing professionals, we’re constantly searching for the secret sauce that transforms ordinary companies into extraordinary brands. While we often look to luxury brands or industry disruptors ...

In an era where brands chase fleeting TikTok trends and algorithm changes, the Masters Tournament stands as a 90-year testament to the enduring power of legacy. While other events have fallen victim ...

Many don’t know this, but Chick-fil-A is a branding and business masterclass. Many people know the brand but fail to study it deeply. After studying hundreds of brands, I’ve realized ...

In the fast-paced business world, there is often a clash between the demand for immediate results from marketing campaigns and the well-established Rule of Seven, which suggests that a consumer ...

Good versus great is the difference between making money and being remembered for decades. To recap, the three levels of brands include: I use superlatives to differentiate between good and ...

After working with hundreds of brands of all sizes, I have realized that brands should not be assessed or judged equally. I often see businesses comparing themselves to brands that ...

Managing the ROI Police and Improper Benchmarking. ROI (return on investment) and marketing are never-ending discussions that drive both business owners and agencies grey. Many business owners rely on agencies ...