Blog

When David Protein launched frozen cod fillets for $55 per four-pack, the internet lost its mind. Comments ranged from “Had to check my calendar, thought it was April 1st” to ...

Target’s stock is down 24% this year while Walmart’s is up 15%. Costco gained 8%. This is not a retail story tied to Tarrif issues or market decline, this is ...

Ami Colé had everything a beauty brand could want: venture backing, buzz, viral products, and the ultimate prize: distribution at Sephora. Four years later, founder Diarrha N’Diaye-Mbaye announced she was shutting ...

Men have found their new shopping mall, and it’s not where brands expected. While companies pour millions into Instagram campaigns and influencer partnerships, male shoppers are quietly migrating to Reddit; ...

Outdoor Voices is back from the dead, returning to a market they essentially created but no longer control. It’s a cautionary tale every founder should study, because it perfectly illustrates ...

The internet lost its collective mind this week when The Row’s $620 rubber slides sold out across retailers. Twitter was ablaze with outrage, Instagram stories were filled with shock, and everyone seemed ...

Here’s the big breakthrough I’ve learned with socials… You have to understand the role of viral content and balance that with community-building pieces. Without the balance of both, you can’t ...

The biggest trend I’m seeing right that’s making a HUGE impact for brands. I’ve been tracking a wild trend that’s quietly taking over marketing right now, and it’s a great ...

The luxury industry isn’t just experiencing a downturn—it’s facing an existential crisis. The “great luxury slowdown” of the past 12 months has exposed a fundamental flaw in how luxury brands ...

Stop blaming your socials for an issue that’s tied to your brand. 9 out of 10 Brands that hire me for ‘Social Problems’ actually have brand problems. And you’re probably ...

Bottom Line Up Front: Starting today, July 10, 2025, Google began indexing Instagram content directly in search results. This means your Instagram posts can now appear when people search Google – ...

Ever wonder how brands discover hidden goldmines within their existing products? One of my favourite case studies I use to help brands scale by looking inside their business is P&G’s ...

I recently finished James Kerr’s book “Legacy,” which explores the culture and philosophy behind New Zealand’s legendary rugby team, the All Blacks. This book is a MUST read on so ...

I recently finished Clayton Christensen’s book, “Competing Against Luck,” and can’t stop thinking about how many marketing strategies I’ve seen fail because they missed the core insight of his “Jobs ...