Blog

Alo CEO Danny Harris just announced the brand’s biggest gamble yet: $3,000 Italian leather handbags. He’s betting customers will “swap their Chanel for Alo.” He’s about to learn why abandoning your ...

How “market too small” usually means “market too focused”—and why betting on cultural shifts beats following data Amanda Greeley pitched tennis brand Spence to VCs in 2017 with a simple ...

Claire’s, the mall staple known for trendy accessories and ear piercings, is teetering on the brink again. After filing for bankruptcy in 2018, they face a $500 million loan due ...

Mr. Porter now features a Fine Jewelry section with $40,000 tennis necklaces sitting next to $11,000 pendants. Mytheresa’s men’s section has expanded beyond basic bags to include Loewe Puzzle bags ...

When David Protein launched frozen cod fillets for $55 per four-pack, the internet lost its mind. Comments ranged from “Had to check my calendar, thought it was April 1st” to ...

Target’s stock is down 24% this year while Walmart’s is up 15%. Costco gained 8%. This is not a retail story tied to Tarrif issues or market decline, this is ...

Ami Colé had everything a beauty brand could want: venture backing, buzz, viral products, and the ultimate prize: distribution at Sephora. Four years later, founder Diarrha N’Diaye-Mbaye announced she was shutting ...

Men have found their new shopping mall, and it’s not where brands expected. While companies pour millions into Instagram campaigns and influencer partnerships, male shoppers are quietly migrating to Reddit; ...

Outdoor Voices is back from the dead, returning to a market they essentially created but no longer control. It’s a cautionary tale every founder should study, because it perfectly illustrates ...

The internet lost its collective mind this week when The Row’s $620 rubber slides sold out across retailers. Twitter was ablaze with outrage, Instagram stories were filled with shock, and everyone seemed ...

Here’s the big breakthrough I’ve learned with socials… You have to understand the role of viral content and balance that with community-building pieces. Without the balance of both, you can’t ...

The biggest trend I’m seeing right that’s making a HUGE impact for brands. I’ve been tracking a wild trend that’s quietly taking over marketing right now, and it’s a great ...

The luxury industry isn’t just experiencing a downturn—it’s facing an existential crisis. The “great luxury slowdown” of the past 12 months has exposed a fundamental flaw in how luxury brands ...

Stop blaming your socials for an issue that’s tied to your brand. 9 out of 10 Brands that hire me for ‘Social Problems’ actually have brand problems. And you’re probably ...