Choosing your digital marketing agency is only half the battle. It’s important that you, as a client, know how to maximize your results and ensure that each step is successful.
Keeping everyone on the same page is critical. Make it a priority to host meetings with the relevant members of your team at the inception of your project and every significant stage thereafter. Take the necessary time to prepare a package for your digital marketing agency that outlines your expectations, includes all the information they might require, and ensure that you are available and able to answer any questions that might come your way.
Before the project is officially underway, make sure that each person involved agrees on its scope and timeline. Most digital marketing projects work through the following four stages: discovery and research, project planning, execution, and review, results, and off-boarding. Take the time to lay out the details of each step with your agency and with your team to minimize misunderstandings and create a clear management schedule.
When it comes to digital marketing, a hands-off experience is typically a poor one. You should expect to, and be excited about, collaborating with your agency throughout the entirety of your project. You may find it helpful to dedicate one person on your team as the touchpoint between your firm and your marketing agency to streamline questions and ensure that help is always available.
When you seek an expert opinion, it’s good practice to listen to the expert. While it may be difficult, it’s important to remember that in hiring a digital marketing agency, you’ve essentially forfeited control over many aspects of your project. It’s best to keep an open mind and remind yourself that even though you may not understand your agency’s choices initially, you understand your choice in bringing them on.
On that note, asking questions for clarity, or even out of curiosity, is completely normal. Whether you’re curious about the font your agency chose or need a piece of data explained, asking questions is a great way to learn more about the digital marketing process and to clear up any lingering uncertainties.