DIGITAL MARKETING STRATEGIES, TACTICS, AND RESULTS THAT MATTER

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu

Few people can tell you the difference between strategy and tactics.  Strategy requires thought and tactics requires observation and action. The two must be synchronized and the results evaluated constantly in the battle to capture digital marketing territory.  

Here is a simple 4 step model that is an effective starting point to winning the battle for the best clients.

  1. Brainstorm ideas and decide on a strong marketing strategy
  2. Write a marketing plan with clear goals that captures your strategy with benchmarks. 30 Day, 90 day, 6 months, 1 year, 2 years
  3. Execute the plan by employing the most effective tactics at your disposal and within your budget.
  4. Finally you must evaluate the success of your campaigns through regular after action reporting.

If one of your goals, for example, is to increase visitor traffic on your firm’s website, your strategy should include improving your SEO, your tactics could involve link building, and your plan will encompass building measurable steps to create these links with weekly data analytic reviews to fine tune the tactics based on results. 

As your goals evolve, so will your strategies, plans, and tactics. Keeping them synchronized will vault you past your competition in short order.

At Third Eye Insights we specialize in marketing for lawyers and creating content that connects with humans. To learn more about our business and to receive a free business audit contact us today!