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Last week in Milan, Gucci premiered a 33-minute short film called “The Tiger” in a custom-built theater. The film featured Spike Jonze as co-director, Demi Moore as the lead, and ...

Last week, two announcements quietly rewrote the rules of creator commerce. Sephora launched “My Sephora Storefront,” allowing creators to build their own digital shops within Sephora’s ecosystem. Vogue followed with ...

On September 5th, 2024, something unprecedented happened at Sephora. Hailey Bieber’s Rhode skincare brand generated approximately $15 million in first-day sales across North American stores and online, becoming the largest ...

The $3 trillion question luxury executives don’t want to answer. In June 2025, while Chanel and Louis Vuitton were pouring millions into celebrity campaigns and flagship renovations across China, a ...

Is Banana Republic’s brand dying? Once the most distinctive brand in American retail, they went from adventure outfitter to generic mall store. This is a case study on what happens ...

Why has Birkenstock seemingly become the hottest shoe brand as of late? The 250-year-old German sandal maker is suddenly everywhere, collaborating with fashion’s biggest names, selling out at luxury price ...

Everyone wants their product to go viral. But what most brands get wrong is that they chase the viral moment without understanding the formula behind it. After studying hundreds of ...

Summer Fridays just claimed the number one beauty product ranking with their Lip Butter Balm, supported by over 9,000 organic influencer links that amplified their success. Here’s what makes this ...

Giorgio Armani died today at 91, leaving behind fashion’s last great independent empire. While his peers sold to LVMH and Kering during luxury’s consolidation frenzy, Armani remained the sole owner ...

Chloe Malle’s appointment as head of editorial content at U.S. Vogue breaks a 30-year industry pattern. For decades, top magazine positions went to visual people: photographers, stylists, art directors. The ...

Alo CEO Danny Harris just announced the brand’s biggest gamble yet: $3,000 Italian leather handbags. He’s betting customers will “swap their Chanel for Alo.” He’s about to learn why abandoning your ...

How “market too small” usually means “market too focused”—and why betting on cultural shifts beats following data Amanda Greeley pitched tennis brand Spence to VCs in 2017 with a simple ...

Claire’s, the mall staple known for trendy accessories and ear piercings, is teetering on the brink again. After filing for bankruptcy in 2018, they face a $500 million loan due ...

Mr. Porter now features a Fine Jewelry section with $40,000 tennis necklaces sitting next to $11,000 pendants. Mytheresa’s men’s section has expanded beyond basic bags to include Loewe Puzzle bags ...