Altea Active

TEI was hired as Altea Active’s national agency of record to pilot their digital marketing and lead generation for both their Winnipeg and Toronto club. TEI worked with Altea Active to open their state-of-the-art, 89,000 sq ft social wellness club in Liberty Village– doing everything from PR, messaging, advertising, influencer campaigns and more. This project had its own challenges, as TEI was faced with marketing a brand new concept and generating leads to sell pre-sale gym memberships during the COVID-19 pandemic. The project was an overwhelming success and surpassed membership sale expectations.

PR | Social Media | Website Design | Digital Ads | Lead Generation | Influencer Marketing

Our goal was to educate the Toronto community on a 3rd space– a hybrid that combines wellness, fitness, and social connection. We wanted to tell a story that created excitement, hype, and effectively drove membership sales months before the clubs doors were open