10 Things You Can Learn from Chick-fil-A
Many don’t know this, but Chick-fil-A is a branding and business masterclass. Many people know the brand but fail to study it deeply. After studying hundreds of brands, I’ve realized that four pillars exist in every good brand: The four pillars are: Chick-fil-A is a brand that lives and breathes these four core pillars. Starting […]
The Marketing Secret Weapon: The Rule of Seven.
In the fast-paced business world, there is often a clash between the demand for immediate results from marketing campaigns and the well-established Rule of Seven, which suggests that a consumer needs to encounter a campaign seven times before it starts to resonate. Understanding and navigating these conflicting metrics is crucial for crafting effective marketing strategies […]
Good Versus Great Brands: The Quest to Branding Greatness
Good versus great is the difference between making money and being remembered for decades. To recap, the three levels of brands include: I use superlatives to differentiate between good and great brands because the distinction of excellence matters. Most of you reading this will have a good brand. In many ways, having a good brand […]
Three Levels to Branding
After working with hundreds of brands of all sizes, I have realized that brands should not be assessed or judged equally. I often see businesses comparing themselves to brands that don’t make sense to compare to. Branding is like the blank tile in Scrabble; it’s powerful and can mean many different things but is often […]
