TikTok for Law Firms 101

In this edition of our social media bootcamp for law firms we cover how your firm can unleash the potential of TikTok. TikTok is a condensed-video sharing platform which allows users to share bite-sized videos. It is all the rage with younger millennials and Gen Z. With over 1 billion active users, TikTok can be […]

How to: Snapchat for your Law Firm

Totally clueless about where to begin with Snapchat? Have no fear – at Third Eye Insights, we know social media. Here is a breakdown of Snapchat for absolute beginners. Creating a Snapchat Account After downloading the app, you will be prompted to enter your information to set up an account. You will also be able […]

The Ultimate Guide to Winning at Social Media for Law Firms

Social Media for Law Firms

Social media is the key to a solid marketing strategy for your law firm. It is the best way to get your firm to reach as many eyes as possible. At Third Eye Insights, we know how to help your law firm leverage social media to set you up for success. Here’s our ultimate guide […]

The Facebook Pixel: What is it, and how to use it

How to use the Facebook Pixel

The Facebook Pixel: What is it, and how to use it Your social media strategy is critical for your success. One of the greatest benefits a sharp social media strategy is the ability to test, track and target your business ads with laser precision – resulting in attracting and retaining more clients. The best social […]

Snapchat for Law Firms 101

Snapchat for Law Firms

By now you know that the marketing strategy of your law firm would be incomplete without social media. When you consider your social media plan, you know that at the very least, it has to cover Facebook, Instagram and Twitter – these are the platforms your clients would be using the most. But what about […]

Your Law Firm Needs Google Reviews

Google reviews are the #1 platform to attract new clients for law firms – if you know how to use it. Online reviews are the new word-of-mouth. And, the most prominent voice is Google Reviews. Your law firm can gain a sustainable competitive edge as the digital age transforms by ensuring that its Google My […]


While the law has not changed, lawyers certainly have. Prior to the pandemic, a lawyers week would be filled with in-person client meetings, negotiations with opposing parties, and court dates. Now, this is all done virtually. COVID-19 has not only redesigned the day-to-day routines of lawyers, but seriously altered their efforts to attract new clients.  […]

An Expert Investment: Why You Should Consider Hiring a Marketing Consultant for Your Law Firm

Online marketing campaigns have become more effective than local advertising, referrals, and word of mouth recommendations when it comes to creating and driving new business to law firms. A strong campaign focuses on informing potential clients on your firm’s specific areas of expertise, thereby creating and driving essential new business straight to you.  As the […]


Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. – Sun Tzu Few people can tell you the difference between strategy and tactics.  Strategy requires thought and tactics requires observation and action. The two must be synchronized and the results evaluated constantly in the battle to capture […]