LF3 came to TEI with a successful business that needed a new life. TEI worked closely with the LF3 team to develop a new name and brand identity that captured the growth and change that the business experienced before and during the COVID-19 pandemic. The results– a sleek, fast-looking brand that’s taking over boutique fitness.
Our goal was to create a fitness brand that would go toe to toe with the giants in the boutique fitness industry who’ve spent millions on branding. We were passionate about this client’s product and knew we were branding a winner.