Emblem Heroes is a sub-brand to Emblem, a public medical cannabis company with sister brands in the recreational market. TEI was tasked with creating a brand that connected with Veteran’s and first responders that was unlike anything else that existed on the market.
TEI was hired for our strategic consulting and branding services. Our job was to build and brand a new department for Emblem’s business from the ground up. TEI’s military and cannabis background was a strong differentiator for this project and allowed for a successful result.